The Nichols Group
Our Brands
Peter Millar
Peter Millar is a brand built on craft — starting with cashmere and growing into signature boutiques from New York to Palm Beach, without losing sight of where it started. Rooted in North Carolina, driven by quality and service, and always looking toward what's next in fabric and design, Peter Millar creates pieces meant to be everyday companions, not just clothes for the occasion.
Shop Peter Millar
G/FORE
G/FORE is a brand built at the intersection of modern design and golf's rich traditions. Born in Los Angeles with a global perspective, G/FORE blends art, architecture, and high fashion into every detail — sophisticated, a little whimsical, and always full of youthful energy. The mission stays the same: bring a bold, colorful impact to the game we love, disrupting the industry while respecting where it came from.
Shop G/FORE
Vessel
Vessel is built on precision — relentless in perfecting every product so golfers can perform at their highest level. Nothing is included without purpose, and nothing is finished without elevating the experience. Every detail matters.
Shop Vessel
AK Golf
AK Golf is Irish craftsmanship rooted in personalization. Since 2011, the brand has designed custom golf and promotional products for courses, pro shops, and individual golfers — from member-guest tournaments to exclusive gifts and bespoke retail collections. Every piece is made to celebrate a story, and made to be remembered.
Shop AK Golf
Phenix
Phenix is a name built on seven decades of firsts. Founded in Japan in 1952, Phenix pioneered nylon ski garments in 1955 and developed extreme-condition down gear for a 1978 Himalayan expedition. Partnered with Olympians and global brands alike, Phenix remains a trusted standard in technical ski apparel — worn by athletes and skiers around the world.
Shop Phenix